Industry
Education
Client
International House
Services
Rebrand, Visual Identity
Year
2024
Country
London, United Kingdom 🇬🇧
International House World Organisation®
International House World Organisation®
The International House brand is a globally recognized name in education, with approximately 130 affiliated schools across more than 40 countries.
Our design studio was tasked with the rebranding of International House, a globally recognized education brand with a mission to bring the world together through language. With approximately 130 affiliated schools in over 40 countries, International House holds a significant presence in the global education sector. The rebranding process focused on refreshing the brand’s visual identity while preserving its strong recognition and familiar appeal.
Given the brand’s global reach and established identity, our approach was to evolve the brand in a way that retained its core essence while modernizing its visual elements. Selective adjustments were made to align the brand with contemporary design trends, ensuring a timeless and modern appearance that would remain relevant across international markets. The goal was to enhance the brand’s versatility and appeal without compromising the recognition that customers and partners have built over the years.
The International House brand is a globally recognized name in education, with approximately 130 affiliated schools across more than 40 countries.
Our design studio was tasked with the rebranding of International House, a globally recognized education brand with a mission to bring the world together through language. With approximately 130 affiliated schools in over 40 countries, International House holds a significant presence in the global education sector. The rebranding process focused on refreshing the brand’s visual identity while preserving its strong recognition and familiar appeal.
Given the brand’s global reach and established identity, our approach was to evolve the brand in a way that retained its core essence while modernizing its visual elements. Selective adjustments were made to align the brand with contemporary design trends, ensuring a timeless and modern appearance that would remain relevant across international markets. The goal was to enhance the brand’s versatility and appeal without compromising the recognition that customers and partners have built over the years.
In this project we created:
A key objective in the rebrand was to make the logo more contemporary while avoiding design trends that might feel dated over time. We transitioned the logo from its former 3D form to a flat design, using solid colors without perspective effects. This change not only modernized the logo but also simplified it for increased versatility across various applications. We also updated the font to a cleaner, more timeless typeface, and streamlined the logo text by using a single color, further enhancing its adaptability for both digital and print media.
A key objective in the rebrand was to make the logo more contemporary while avoiding design trends that might feel dated over time. We transitioned the logo from its former 3D form to a flat design, using solid colors without perspective effects. This change not only modernized the logo but also simplified it for increased versatility across various applications. We also updated the font to a cleaner, more timeless typeface, and streamlined the logo text by using a single color, further enhancing its adaptability for both digital and print media.
"Founded in 1953, we are a global network of over 130 affiliated private language schools in 45 countries, spanning every continent."
"Founded in 1953, we are a global network of over 130 affiliated private language schools in 45 countries, spanning every continent."
In this project we created
Rebrand
Comprehensive overhaul of the brand’s visual identity while maintaining its core essence and global recognition.
Visual Identity
Creation of a modern, cohesive visual identity that reflects the values of International House and resonates across diverse markets.
Brand Guidelines
Development of detailed brand guidelines to ensure consistency in design and communication across all touchpoints.
Graphic Design
Design of various visual elements, including the new logo, icons, and marketing materials, ensuring a balance between creativity and clarity.
Social Media Design
Creation of visually engaging content tailored for social media platforms, designed to boost audience interaction and brand awareness.
Web Design
Development of responsive and accessible web layouts that enhance the user experience while aligning with the new brand identity.
Color Palette
The rebrand introduced a refined color palette that reflects International House’s values of innovation and growth. While blue remains the primary color, we incorporated a mix of vibrant and soft tones, harmonizing with the rainbow’s updated design. This palette helps create a modern and youthful appearance, connecting various brand elements across different communication channels. We also ensured that the new colors were accessible, testing them for strong contrast and visibility across different platforms and media.
Color Palette
The rebrand introduced a refined color palette that reflects International House’s values of innovation and growth. While blue remains the primary color, we incorporated a mix of vibrant and soft tones, harmonizing with the rainbow’s updated design. This palette helps create a modern and youthful appearance, connecting various brand elements across different communication channels. We also ensured that the new colors were accessible, testing them for strong contrast and visibility across different platforms and media.
Knowledge Blue
Technology Purple
Youth Green
Joy Yellow
Green
Light Orange
Salmon
Knowledge Blue
Pink
Youth Green
Joy Yellow
Green
Light Orange
Salmon
Light Orange
Green
Youth Green
Knowledge Blue
Salmon
Joy Yellow
Pink
Light Orange
Technology Purple
Salmon
Pink
Green
Joy Yellow
Pink
Light Orange
Technology Purple
Typography
The typefaces chosen for the rebrand were selected to reflect the modern, versatile nature of the updated brand identity. We prioritized fonts that were not only contemporary but also highly legible and easy to apply across both digital and print mediums. With accessibility in mind, the typography is clear and functional, ensuring it works effectively in diverse contexts and formats, including web, mobile, and print.
Typography
The typefaces chosen for the rebrand were selected to reflect the modern, versatile nature of the updated brand identity. We prioritized fonts that were not only contemporary but also highly legible and easy to apply across both digital and print mediums. With accessibility in mind, the typography is clear and functional, ensuring it works effectively in diverse contexts and formats, including web, mobile, and print.
Rainbows
One of the unique and iconic elements of the International House brand is its rainbow, previously consisting of eight vibrant, highly saturated colors. However, this bold color scheme often created visual tension with the lighter and more muted logo. To resolve this, we softened the rainbow’s color palette, allowing for a more harmonious balance between the logo and other design elements. Additionally, the rainbow’s shape was updated to offer more flexibility in how it can be applied, ensuring its creative use across various media without overwhelming the overall brand identity.
Rainbows
One of the unique and iconic elements of the International House brand is its rainbow, previously consisting of eight vibrant, highly saturated colors. However, this bold color scheme often created visual tension with the lighter and more muted logo. To resolve this, we softened the rainbow’s color palette, allowing for a more harmonious balance between the logo and other design elements. Additionally, the rainbow’s shape was updated to offer more flexibility in how it can be applied, ensuring its creative use across various media without overwhelming the overall brand identity.
Iconography
To further emphasize the brand's values of knowledge, innovation, growth, excellence, and learning, we developed a custom set of icons inspired by these core principles. These icons seamlessly integrate with the new visual identity, complementing the logo and rainbow elements. They can be used across marketing materials and digital platforms to reinforce the brand’s message and enhance recognition.
The use of custom icons for the brand further enhances brand recognition among users, fostering awareness and familiarity. Icons serve as powerful sources of association and accessibility in design. When it comes to brand graphic materials, icons are widely employed to create visual highlights and details.
Key words: grow, innovate, excel, knowledge, talking, and studying.
Iconography
To further emphasize the brand's values of knowledge, innovation, growth, excellence, and learning, we developed a custom set of icons inspired by these core principles. These icons seamlessly integrate with the new visual identity, complementing the logo and rainbow elements. They can be used across marketing materials and digital platforms to reinforce the brand’s message and enhance recognition.
The use of custom icons for the brand further enhances brand recognition among users, fostering awareness and familiarity. Icons serve as powerful sources of association and accessibility in design. When it comes to brand graphic materials, icons are widely employed to create visual highlights and details.
Key words: grow, innovate, excel, knowledge, talking, and studying.
The rebranding of International House was a carefully balanced process that maintained the integrity of the existing brand while introducing modern updates. By refining key visual elements such as the logo, rainbow, icons, and typography, we successfully created a more contemporary and versatile identity. This project allows International House to continue its global mission of connecting people through language with a refreshed, cohesive, and accessible brand that resonates with both new and existing audiences.
The rebranding of International House was a carefully balanced process that maintained the integrity of the existing brand while introducing modern updates. By refining key visual elements such as the logo, rainbow, icons, and typography, we successfully created a more contemporary and versatile identity. This project allows International House to continue its global mission of connecting people through language with a refreshed, cohesive, and accessible brand that resonates with both new and existing audiences.
International House World Organisation
Web Design
Social Media
Design
Colors
Rebrand
Brand Guidelines
Typography
Assets
Campaign design