Industry
Education
Client
Education in Ireland
Services
Rebrand, Visual Identity
Year
2024
Country
Ireland 🇮🇪
English Education Ireland
English Education Ireland is the premier and longest-standing association of English Language Education (ELE) providers in Ireland. Since the 1960s, EEI has represented English-language schools throughout Ireland. Quality and assurance are central to our mission, ensuring that Ireland remains one of the world's best places to learn English.
The rebrand for English Education Ireland (EEI) aimed to modernize the brand’s image while preserving its deep connection to Irish culture and its reputation as a leader in English language education. The rebrand focused on evolving the brand’s visual identity to better align with its mission and broaden its appeal globally.
The rebrand of Marketing English in Ireland (MEI), now English Education Ireland (EEI), is rooted in Ireland’s rich cultural and natural heritage. It integrates traditional Irish elements, such as the Triskelion, with a modern, dynamic look that reflects Ireland’s leading role in English language education. By reimagining Irish symbols, landscapes, and historical motifs, the design maintains a strong connection to the country’s identity while presenting a fresh and forward-looking brand image. This ensures EEI resonates with both modern audiences and its historical roots.
In this project we created:
The shift from "Marketing English in Ireland" (MEI) to "English Education Ireland" better represents the organization’s full range of services. The new name is clear, concise, and adaptable, allowing for more flexibility in communication. It reflects EEI’s broader scope, enhancing brand recognition and effectively communicating its core mission.
Logo Concept: The logo reimagines the traditional Triskelion symbol in a contemporary style, maintaining its cultural significance while appealing to modern audiences. The new logo reflects the growth and evolution of EEI while staying connected to its Irish heritage, making it suitable for a global platform.
English Education Ireland is the premier and longest-standing association of English Language Education (ELE) providers in Ireland.
In this project we created
Rebrand
Comprehensive overhaul of the brand’s visual identity while maintaining its core essence and global recognition.
Visual Identity
Creation of a modern, cohesive visual identity that reflects the values of English Education Ireland and resonates across diverse markets.
Brand Guidelines
Development of detailed brand guidelines to ensure consistency in design and communication across all touchpoints.
Graphic Design
Design of various visual elements, including the new logo, icons, and marketing materials, ensuring a balance between creativity and clarity.
Social Media Design
Creation of visually engaging content tailored for social media platforms, designed to boost audience interaction and brand awareness.
Web Design
Development of responsive and accessible web layouts that enhance the user experience while aligning with the new brand identity.
Color Palette
The rebrand introduced a refined color palette that reflects International House’s values of innovation and growth. While blue remains the primary color, we incorporated a mix of vibrant and soft tones, harmonizing with the rainbow’s updated design. This palette helps create a modern and youthful appearance, connecting various brand elements across different communication channels. We also ensured that the new colors were accessible, testing them for strong contrast and visibility across different platforms and media.
Knowledge Blue
Technology Purple
Youth Green
Joy Yellow
Green
Light Orange
Salmon
Knowledge Blue
Pink
Youth Green
Joy Yellow
Green
Light Orange
Salmon
Light Orange
Green
Youth Green
Knowledge Blue
Salmon
Joy Yellow
Pink
Light Orange
Technology Purple
Salmon
Pink
Green
Joy Yellow
Pink
Light Orange
Technology Purple
Typography
The typefaces chosen for the rebrand were selected to reflect the modern, versatile nature of the updated brand identity. We prioritized fonts that were not only contemporary but also highly legible and easy to apply across both digital and print mediums. With accessibility in mind, the typography is clear and functional, ensuring it works effectively in diverse contexts and formats, including web, mobile, and print.
Rainbows
One of the unique and iconic elements of the International House brand is its rainbow, previously consisting of eight vibrant, highly saturated colors. However, this bold color scheme often created visual tension with the lighter and more muted logo. To resolve this, we softened the rainbow’s color palette, allowing for a more harmonious balance between the logo and other design elements. Additionally, the rainbow’s shape was updated to offer more flexibility in how it can be applied, ensuring its creative use across various media without overwhelming the overall brand identity.
Iconography
To further emphasize the brand's values of knowledge, innovation, growth, excellence, and learning, we developed a custom set of icons inspired by these core principles. These icons seamlessly integrate with the new visual identity, complementing the logo and rainbow elements. They can be used across marketing materials and digital platforms to reinforce the brand’s message and enhance recognition.
The use of custom icons for the brand further enhances brand recognition among users, fostering awareness and familiarity. Icons serve as powerful sources of association and accessibility in design. When it comes to brand graphic materials, icons are widely employed to create visual highlights and details.
Key words: grow, innovate, excel, knowledge, talking, and studying.
Web Design
Social Media
Design
Colors
Rebrand
Brand Guidelines
Typography
Assets
Campaign design