Industry

Banking

Client

Inter®, Victor G. Lima

Services

Social Media, Design, Video, Motion, Branding

Year

23-24

Country

Brazil 🇧🇷

Inter® x Capita - The Super App for your financial life!

This project marks the beginning of a strategic partnership between Victor G. Lima, known as Capita, and Banco Inter, which is solidifying its position as the "Super App of financial life." Inter is a platform offering a complete ecosystem, from free digital accounts to investments, loans, insurance, and much more. With over 30 million customers, Inter represents innovation, responsibility, and a disruptive approach to the market.

Capita, with more than 10 years of experience in the financial market and being one of the biggest influencers in the Day Trade segment in Brazil, is now part of this revolution. With uncompromising ethics and a focus on higher returns and lower risks, Capita brings his expertise to the "Capita’s VIP Room," where investors can replicate his live trades and learn his winning strategies.

In this project we create

Project Objective:

The project aims to create a robust brand identity for Capita within Inter’s platform, reflecting his authority and expertise in the financial market while enhancing his relationship with his audience, the “Capita’s Troop.” Additionally, the project seeks to align Capita’s image with Banco Inter's values, showing that he is now part of the "orange nation," in a borderless movement that transforms the way customers interact with their finances.

Our strategies are crafted with precision and impact in mind. We provide a full spectrum of creative solutions tailored to elevate your brand and meet your business goals.

In this project we created

Graphic Design

Lead the visual identity creation for Capita within Inter’s guidelines, aligned with the target investor audience.

Video & Motion Editing

Responsible for editing and animating institutional and promotional videos, bringing dynamism and clarity to the Day Trade and investment content presented on the platform and YouTube.

Videomaking and Video Producer

Capturing and producing audiovisual content on-site in Belo Horizonte. Educational material is offered in Capita’s VIP Room, creating an immersive and engaging experience for users.

Web Design

Developing layouts for Capita's website and platform, integrated with Inter’s Super App, with a focus on user experience (UX) and smooth navigation to ensure an efficient and pleasant journey for users.

Social Media Design

Designing visual content for Capita's social media channels to enhance brand visibility and engagement, ensuring alignment with the overall brand strategy and communication tone.

Marketing Strategy

Developing and implementing marketing strategies that promote Capita’s services, drive audience growth, and increase engagement through targeted campaigns and data-driven approaches.

Inter Brand guidelines

For the development of this project, we strictly adhered to Banco Inter's brand guidelines, ensuring that all visual and strategic communication was perfectly aligned with the institution’s values and identity. Inter’s brand, known for its innovation, transparency, and user-centric approach, served as the foundation for every creative decision.

From the color palette to typography and tone of voice, each element was thoughtfully designed to reflect the strength and simplicity of Inter's Super App. We tailored our approach to ensure that the user experience, both in Capita's VIP Room and across digital platforms, seamlessly integrated with Inter's visual and functional ecosystem.

This strategic alignment not only reinforces the brand identity but also creates a smooth and trustworthy experience for customers, conveying the same values of responsibility and innovation that Inter promotes across all its services. The result is a cohesive and visually impactful project that strengthens the partnership between Capita and Inter while delivering a unique and memorable experience for users.

Photography and video production

Photography and video production play a crucial role in visually communicating Capita's brand message and engaging with the audience. High-quality imagery and videos are essential for capturing attention and conveying the right tone, especially in the financial market, where trust and professionalism are paramount.

Our photography and video production efforts focus on creating immersive and visually compelling content, whether it’s capturing live trading sessions, behind-the-scenes moments, or educational videos for Capita’s VIP Room. We utilize state-of-the-art equipment and techniques to ensure that every shot is sharp, dynamic, and aligned with the brand’s identity.

In video production, storytelling is key. From scriptwriting to final edits, each video is designed to be both educational and engaging, offering clear insights into trading strategies while reflecting Capita’s expertise. Our goal is to create a seamless visual experience that enhances brand visibility, connects with the audience, and adds value to Capita’s service offerings.

The Capita x Inter project is a milestone in Capita’s career evolution and in Inter’s expansion as a complete financial platform. The creation of this strong brand, aligned with Inter’s principles of innovation, transparency, and security, promises to transform investors' experience, providing more confidence and results in the financial market. With this new chapter, Capita is ready to lead his troop to new achievements, side by side with Inter.